Kendrick Lamar, arguably the hottest rapper out right now, is starting a revolutionary new trend in hip hop: buying a house that doesn’t look like it was once owned by a billionaire drug lord.

According to official records, Lamar recently purchased a modest 4-bedroom home in Eastvale, CA for $523,500, a far cry from his hip hop brethren posted up in multimillion-dollar mansions in L.A.’s ritzy Bel Air neighborhood or Atlanta’s Buckhead.

The lot where the house is located is listed at roughly 7,800 square feet, so the house is much smaller — and it’s also located a good hour east of Los Angeles, smack in the pleasantly affordable middle of nowhere (relatively speaking).

It’s a pretty big statement, even if Kendrick didn’t intend to make it. In the rap world, Kendrick stands virtually alone in his rejection of material temptations.

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Take Tyga for example. The 24-year-old reportedly purchased a 9,280 square foot mansion in L.A.’s wealthy Calabasas neighborhood for $6.5 MILLION in 2012. Tyga is two years younger than Kendrick, and on top of that, GQ never named Tyga “Rapper of the Year.”

And don’t even get us started on Rick Ross and his new “Rich Forever” chin tattoo, which has undoubtedly cursed him to be poor again very soon.

Of course, Kendrick’s simple home purchase isn’t all that shocking. He has previously expressed indignation over unflattering rap stereotypes (the heavy drinking, the drugs, the womanizing, the ridiculous over-the-top lifestyles). Anthony “Top Dawg” Tiffith, the head of Kendrick’s label TDE Records, even blasted the GQ “Rapper of the Year” article for dwelling upon rap stereotypes and the “drama” of hip hop instead of on Kendrick’s accomplishments. A fair point.

In his infamous “Control” verse, Kendrick criticizes his fellow rappers for losing their focus on music and obsessing over their image instead: “I’m uncoachable, I’m unsociable, fuck y’all clubs / Fuck y’all pictures, your Instagram can gobble these nuts” and later “I ain’t rockin’ no more designer shit / White T’s and Nike Cortez, this red Corvette’s anonymous.”

Kendrick (reportedly) doesn’t even drink or smoke, so it’s unsurprising his austere lifestyle choices would extent to his real estate investments.

Without even trying, Kendrick is setting a positive example for other rappers, but as long as rappers like Rick Ross keep spitting about Maybachs and drugging women before having sex with their unconscious bodies, Kendrick faces an uphill battle.

But one probably worth fighting. Click below for more pics of Kendrick’s new digs.

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