Here’s a perspective on why indie artists might choose not to put their music on platforms like Spotify:

Why Indie Artists Should Avoid Spotify

1. Low Payouts per Stream
   Spotify operates on a model that heavily favors high-stream artists and major labels. The payout per stream is minimal, averaging around $0.003 to $0.005 per play. For indie artists, even with thousands of streams, the revenue might not cover basic production costs, let alone provide a sustainable income.
2. Loss of Ownership and Control
   To optimize for streaming, many artists feel pressured to tailor their music to trends or the platform’s algorithms, which can stifle creative freedom. Additionally, Spotify often requires distribution through third-party services, adding more layers where artists might lose control over their work.
3. Lack of Visibility for Small Artists
   The platform’s algorithm heavily prioritizes established artists and major-label-backed content. Without significant marketing resources, indie artists risk getting buried under an overwhelming amount of content, with minimal organic discovery.
4. Revenue Sharing Inequities
   Spotify employs a pro-rata payment system where all subscriber revenue is pooled and distributed based on total streams. This means the earnings of indie artists are effectively subsidizing payouts to major artists with massive stream counts.
5. Encouragement of Passive Listening
   Spotify’s playlist culture promotes background listening over deep engagement. While playlist placements can boost streams, they often fail to build a loyal fanbase who will support an artist through concerts, merchandise, or direct purchases.
6. Better Alternatives Exist
   Platforms like Bandcamp or Patreon offer better models for indie artists. They allow for direct sales, higher revenue retention, and the ability to build a more personal connection with fans. Fans who purchase directly are more likely to appreciate and support an artist’s work in meaningful ways.
7. Erosion of the Value of Music
   By accepting streaming’s low payouts, artists contribute to the normalization of undervaluing music. Choosing alternative platforms can help indie artists assert the true worth of their art and educate fans about fair compensation.

Indie artists who choose to prioritize platforms that support fairer artist compensation and foster deeper fan relationships can often find greater long-term success and sustainability, even if they sacrifice the visibility that Spotify offers.