by Cedric ‘BIG CED’ Thornton
February 11, 2020
Looks like Will and Jada Smith‘s Westbrook Inc. will be going on a world tour! The couple’s company, Westbrook Inc. and Apollo World Touring announced that they have obtained a global sponsor with AgBioEn that is worth $200 million. The partnership enables the companies to produce and deliver multi-genre event-series around the world.
The sponsorship is worth $200 million over the next five years and will be used as the catalyst to drive investment in sustainability and change in each touring city. The World Tour starts next month on March 14 in Melbourne, Australia, and will feature headliner 18-time Brit Award-winning, international superstar Robbie Williams. This is his only scheduled performance in Australia this year. Each live event will feature internationally acclaimed A-list artists, locally celebrated superstars, and globally recognized DJs. Fans will interact and engage globally through content formats on multiple platforms. Other acts will be announced in the upcoming weeks.
“Our intention with World Tour was always more than just creating amazing live events. We are building a connected global platform to inspire meaningful change through content, stories, and experiences. With Charles and this incredible partnership with AgBioEn, we are laying the foundations of a long term, sustained mechanism for building better futures through impactful pop culture” Jesse Uram, VP of Business Development, Westbrook Inc. said in a press release.
AgBioEn, which is a carbon negative renewable energy and fuel company, has its headquarters based in Melbourne,. AgBioEn, who have sponsored events that have included the Australian Open Tennis, men’s and women’s Australian Open Golf and the AgBioEn Kooyong Classic, are now extending their content and event partnership strategy globally by future-proofing World Tour as the official Global Renewable Energy and Fuels partner. This investment with World Tour will allow AgBioEn to focus the world’s attention on the benefits that can be delivered by zero-carbon technologies – inspiring global consumers to play their part in accelerating the transition to a climate-friendly, sustainable future.
Charles Hunting, Chairman of AgBioEn said: “AgBioEn is incredibly excited to announce our global partnership with World Tour, which will enable us to use this unique entertainment platform as a force for good. We want to shine a light on the powerful innovations that can deliver huge benefits – both socially and environmentally – as we transition to a climate-friendly future. This partnership will help us build momentum around the deployment of these technologies, which is an urgent priority if the global economy is to get on track for a net carbon zero future. This is the power of entertainment coming together with the power of innovation to help transform the world.”
Paul Morrison, Chairman, and Co-Founder, Apollo World Touring also said: “Our exciting partnership announcement with AgBioEn heralds time for change. Charles and his team are 100% solutions based and literally growing green energy! Today we are announcing phase one of this substantial partnership with details of phase two to follow, as we weave AgBioEn into Jada and Will’s super creative team at Westbrook in LA and announce our global media partners that will amplify our content formats.” TOP ARTICLES2/5READ MOREHip-hop’s Impact on High-end Fashion Is UndeniableSponsored Video by