T.I. responded to Gucci’s apology for their wool balaclava sweater that looked like blackface on the white model on their website. The Atlanta rapper made it clear he would no longer be shopping at Gucci after spending seven figures at the store yearly.
He wrote on Instagram, “@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US f***ed UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my bad I didn’t mean to be racist and disrespectful towards your people’ s***!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of s*** company And ALL PIECE OF S*** COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!!”
T.I. added, “Our culture RUNS THIS S***!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a F*** if I gotta wear Target brand s***…. #F*ckGucci.”
During a week that has seen Virginia Gov. Ralph Northam come under fire for his admittance to using blackface, the storied fashion house Gucci is now under similar fire. Gucci debuted its new wool balaclava jumper but the piece conjured up images of the minstrelsy and blackface. To make matters worse, the jumper was modeled by a white woman.
Gucci issued a statement after much backlash from the item, writing in part:
Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.