It’s the return of Lil’ Kim.
Days after announcing the release of her first studio album in 14 years, Queen Bee dropped off the official video for “Go Awff”—a single Kim premiered during the VFILES spring/summer 2019 New York Fashion Week show.
“I wanted to make a record that was empowering to girls and women all over the world to get back to my roots and not just my ladies but my boys too,” Kim explained about the SoundwaVve-produced song. “When I first heard the beat it made me feel like going awff and I knew it was the perfect record for that. Whenever I see a girl killing it on the ‘gram or getting to that bag I say, ‘Oooh Go Awff Sis!!’ If I see any of my guys whether I know them or not dripping ridiculously, throwing mad money in the club or just getting to that bag I’d say, “OK now, Go Awff then bro!’ No matter what your hustle is, I use Go Awff as a term to elevate and motivate people to keep living their best lives.”
The “Go Awff” video is quintessential Kim. Private jets, aerial shots of NYC, a couple celebrity cameos, and head-turning fashion.
“Shooting this video was AMAZING! It embodies everything that represents me… fly, fashionable and luxury,” Kim said about the video, which was directed by Damien Sandoval. “It captured the essence of the meaning of ‘Go Awff.’ In addition, to have my longtime friend and supporter Laurieann Gibson there adding her amazing choreography gave the video an added spark to what it means to ‘Go Awff!'”
Watch the new visual above. Kim’s upcoming album, 9, is set to arrive May 17.