Diddy shares a lesson in business, branding, and cultural integrity.
Diddy’s message is clear and concise: he is evidently pushing for more equitable decision-making and integrity with the culture/industry. Without saying it outright, Diddy is pushing more than one racial-narrative at once. Firstly, he might be suggesting that would-be practitioners not sign with Lyor Cohen-types for the sake of retaining their authorship.
Secondly, Diddy appears to be pushing for a more committed “FUBU” mentality from fellow Black entrepreneurs, rappers, and creative types. Diddy admits: hip-hop has become a “global resource,” and there’s no sense in limiting its dissemination to relative “outsiders;” without proper acknowledgment, the culture, as he would have it, stands the firm possibility of erosion.
The video of the kids simulating the “culture” from an outsider’s perspective is but an after-effect of this erosion, and perhaps not the problem itself. The real issue is rooted in the laws of supply and demand. Diddy is fearful of the tangent he may have started.