Yesterday, it was announced that Beyoncé would be partnering with Adidas for her own athleisure line. It’s a splashy coup for Adidas, and it continues their partnership with notable musicians including Kanye West and Pharrell. As ESPN’s Nick DePaula reports, Beyoncé ultimately chose Adidas over a number of other sneaker companies, including Reebok.
According to DePaula, Beyoncé walked out of Reebok’s pitch meeting because none of the members of the team who would potentially be working with her on her line reflected her own background and race. “Nobody in this room reflects my background, my skin color, and where I’m from and what I wanna do,” Beyoncé told the folks at Reebok, according to DePaula, reflecting the importance diversity would play in the way her upcoming fashion line.
Adidas, particularly in the case of Kanye, has shown a willingness to let the people they sign instill their values and visions into their particular fashion ventures. Reebok on the other hand, takes another hit perception-wise, as it missed out on a superstar artist for a reason that could’ve been easily avoided.